Menurut Kotler, ada 5 tingkatan produk, yakni?

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Menurut Kotler, ada 5 tingkatan produk, yakni?

  1. Product, Product category, brand, product line & potential product
  2. Product type, product class, product family, product line & product freshness
  3. Core benefit, basic product, product line, product category & potential product
  4. Core benefit, basic product, expected product, augmented product & potential product
  5. Semua jawaban benar

Jawaban: D. Core benefit, basic product, expected product, augmented product & potential product.

Dilansir dari Ensiklopedia, menurut kotler, ada 5 tingkatan produk, yakni core benefit, basic product, expected product, augmented product & potential product.

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